Smiley is spreading positive vibes and “More Self Love” through a streetwear collaboration with New York-based streetwear brand Boy Meets Girl®. The collection features the classic Smiley Original icon with a twist: customised eyes that are a cool mash-up of the Boy Meets Girl® logo. The 12-piece on-trend collection includes unisex hoodies, jogging trousers and shirts, tank tops and T-shirts. A launch party was held in June attended by VIP fashion influencers and brand fans at the concept store OSCAR PARIS to view the collection available and online at BoyMeetsGirlUSA.com
Boy Meets Girl® (BMG) is a young contemporary New York-based streetwear brand that was founded in 2001 by fashion designer and creative director, Stacy Igel. The Boy Meets Girl® brand has been featured in InStyle, Teen Vogue, Allure, Women’s Wear Daily, Business of Fashion (BoF), The New York Times, and has been worn by celebrities Rosario Dawson, Mindy Kaling, and Nina Dobrev.
“SMILEY is about cool, positive vibes and we’re excited to co-create with Boy Meets Girl, a brand that also embodies our own brand message,” says co-founder Nicolas Loufrani. “Streetwear is a global trend that represents a state of mind and transcends generations and Smiley is experiencing huge growth in this category. Partnering with Boy Meets Girl® USA to authentically share our brand’s messaging: self-love and choosing happiness is right on point in today’s fashion climate.”
The complete collection retails from €55 to €100 (approximately $75 to $100 USD).
For more info on the collection, follow @Smiley on Instagram or visit:
BOY MEETS GIRL®: www.boymeetsgirlusa.com
OSCAR PARIS: http://www.oscarshop.fr/ ')}