Smiley continues to partner with long-time licensee Inditex, including its global brand Zara, having sold over 1-million units at retail in the last 12 months alone. The latest collection 3-12 years blends expressive Smiley patches with contrasting symbols such as roses. Utilitarian materials (denim in camouflage colours) on clothing meant to be worn every day: T-shirts, jackets, jeans, shoes and bags.