We are very happy to announce that Smiley have joined forces with iconic fashion footwear retailer Eram, to create a beautiful limited edition collection to celebrate both brands landmark anniversaries in 2017! 😀

 

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This exclusive range has been tinted yellow to showcase both brands unique and quirky identities, and is dedicated to those who celebrate happiness every day of their lives and are looking to share positive vibes to the people around them.

This exciting new partnership will form a core part of Eram’s anniversary, as the French brand looks to celebrate 90 years since its founder Albert-René Biotteau launched the business in 1927. Today Eram has 400 stores in France and have chosen Smiley to help them celebrate this major landmark to create a collection entirely dedicated to spreading happiness to its customers.

 

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Eram’s footwear and accessories collection for women and a unisex range for kids will launch in time for for the busy back to school season this year, and is guaranteed to help send your little ones back to school with a spring in their step and a smile on their faces after a fun-filled summer! 🙂

 

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The collection features bold all-over Smiley patterns, overlaid on a range of women’s sneaker styles and tote bags, which are complimented by black tights with allover print Smiley eyes & mouth, and even a stylish beanie! For children the collection features classic sneaker styles with big Smiley icons on the shoe’s lips, and a range of Smiley’s in different colours on the side panelling.

 

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Eram unveiled the funky collection this week during a fun-packed press day in Paris, with bespoke Smiley window dressing, a Pixcube selfie station, tons of delicious Smiley sweet treats for visitors, Smiley stickers, and of course, the wonderful anniversary collection on display in all it’s glory! ^^

 

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