The Original Smiley Brand has been spreading happiness to your homes for decades, by creating in partnership with some of the world’s leading home decor partners, collections for the home that are modern, bright and joyful. Mixing traditional designs with contemporary styling and adding a splash of retro pop.

 With over 10 of these home decor licensees showcasing their latest ranges at Maison & Objet in Paris on the 2-6 September 2016, this was further proof that the happiness and emojicon trends are firmly embedded in homes around the globe and further cements Smiley’s place as the ultimate lifestyle brand in licensing.
 The Smiley team were out in force in Paris over the weekend to support new licensee launches and CEO Nicolas Loufrani said “Smiley is a brand dedicated to spreading positive vibes throughout people’s lives and into their living spaces. Whether that is through bold, fun and expressive collections consisting of our SmileyWorld icons or through the truly unlimited, evergreen and unique collections from Smiley.”
 “I’m really encouraged by another very strong turnout at M&O from our home decor licensees and I truly believe that our brand mission to spread happiness is really embraced by the home decor market.” 
Smiley presented an assortment of new collections on licensee stands for both Smiley and SmileyWorld, including: 


Smiley has teamed up with T&F, for an exciting new range of homeware and lifestyle products. Ranging from chic, modern kitchen accessories, to vibrant home décor and plush.

Hall 6 — Stand G144











Alpa (Foxtrot)

Alpa have launched their first gift collections for SmileyWorld, which represents an exciting development for one of our most successful Back to School licensees. This dedicated range launched by Alpa’s hugely successful gifting division and sold into one of France’s most prestigious mid-market retail chains.

Hall 6 — Stand F62 / G61








Zak! Designs

Zak! Designs introduce a new SmileyWorld collection of fun kitchenware including; emoticon egg cups and modern glass drinking jars using expressive icons.

Hall 5A – Stand S54 / T53

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Fire Design

Gone are the days of those bulky red fire extinguishers hidden in the darkest depths of your kitchen as Fire Design introduce a line of fun and retro extinguishers all with their own unique play on the classic Smiley icon. 

Hall 6 — Stand G83


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Insenso Bali

SmileyWorld’s collaboration with Insenso lamps introduces an exciting new way to light up your room, with a wide range of expressive lights to suit any room, and create any mood.

Hall 6 — Stand H12











Kleen – Tex

Kleen-tex create an amzing collection of retro pop inspired door mats all utilising the iconic Smiley face and injecting eye-popping colour, warmth to greet your home.

Hall 6 — Stand D76 / E75









Incidence introduce their latest line of ‘Colour Therapy’ products, which mix bright colours with bold emoticon inspired slogans. Whilst the latest ‘Think Positive’ collection featuring slogan with happy and inspiring messages and motif’s.

Hall 6 — Stand F86 / G85

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CM creation

A market leader in wall decoration. Framers and manufacturer of photo frames, mirrors, memo and decoration accessories all featuring Smiley icons.

Hall 5A — Stand M152 / N151

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Bringing together a brand synonymous for creating quality kitchen and bathroom wear together with the happiest brand in the world, to create a range of scales and ironing board covers from Smiley’s classic signature collections. This exciting new range guarantees a smile every time you weigh in.

Hall 6 — Stand A120 / B119

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Easy Peasy

One of the highlights new collections from Smiley featuring exclusive range of products, showcasing beautifully crafted leather shoes and bags with on-trend metallic Smiley detailing. High quality and eco-friendly, made with leather vegetable tanned, certified without chrome, water glue and organic cotton packaging.

Hall 6 Stand P123