Smiley CEO Nicolas Loufrani signed off on a yet another massive fortnight of trade show exhibitions by jetting over to Shanghai for China Licensing Expo 2016. This will be the third show Nicolas has overseen major Smiley and Rubik’s trade activations in the last week, following up on recent successes at Brand Licensing Europe 2016 and SIAL 2016.

Smiley Shanghai 2016

The team at Smiley rolled out yet another amazing trade show stand to showcase the latest trend inspired collections, style guides and business opportunities across over 13 categories from Smiley, as well as the exciting new brand extension that The Smiley Company has created for its new partnership with Rubik’s.

The response from the trade in Asia at China Licensing Expo was overwhelming and led to a host of new business development deals being discussed with some of the biggest names in the Asian licensing business. We can expect big things in the region in 2017 for both Smiley and Rubik’s!

Smiley Shanghai 2016

Smiley has enjoyed a hugely successful 12 months in Asia Pacific, with major DTR’s launching at C&A and in Selected stores which represents over 2,000 doors at retail. Smiley has also launched new collaborations with Taiwan based retailer Caco as well as high-concept pop-up stores in partnership with Liberation at one of Asia’s most prestigious malls, Galleries Lafayette Beijing and also with Concento Paris who showcased another exciting pop up concept in one of Tokyo’s hottest shopping districts Ginza.

Smiley Shanghai 2016

SmileyWorld also joined forces with one of Asia’s leading luxury cosmetic companies, Amore Pacific for an exclusive promotional collaboration to support their ‘Take a Smile’ campaign with Beauty Point. Whilst a new collaboration launched with Los Angeles Projects sold through selective distribution in Korea. SmileyWord also continued to spread happiness in the home through a new range of mats for the kitchen and bathroom with Mcook in Korea and a new gift range with retail power house Archies, which launched to over 230 exclusive outlets in 15 states and 66 cities across India and neighbouring countries. Whilst SmileyWorld also entered into its 6th year in partnership with MTR, the fast transit railway system in Hong Kong.

Smiley Shanghai 2016
 Smiley Shanghai 2016