SmileyWorld recently launched a new DTR partnership with global retail superpower C&A.
This partnership has seen Smiley launch an exciting collections that offers a complete range of men, women’s and kids apparel featuring; denim, t-shirts, sweatpants, shirts, dresses, footwear and a full range of accessories.
Distinctive summer colours, all over Smiley prints and unique reworks of the world-renowned Smiley icon, this show-stopping collaboration has truly highlighted Smiley’s ability to be a brand that transcends across all ages and genders.
This exciting collaboration further cements SmileyWorld’s place as a leading supplier to the high street of exciting licensed products created in Smiley Studio, as it continues to offer unrivalled design support to all of its partners across a multitude of categories and industries in order to create truly interesting, innovative and inspirational products.
The collection has launched across all C+A stores in China.