Smiley is delighted to announce that it will be partnering with the global leader in branded lifestyle apparel, VF Corporation, and their iconic brand Lee® for an exclusive denim collaboration this Fall 2017.



As Smiley continues to celebrate its anniversary in 2017, it seemed fitting to continue the brands long tradition for collaborating with some of the biggest names in fashion by partnering with one of the most iconic denim brands. This new collection will continue to expand Smiley’s product reach into denim and showcase the brands ability to be worn across the complete fashion lifestyle. It will also highlight both brands commitment to design excellence through denim innovation, superior comfort and craftsmanship.



VF are a front-runner in branded lifestyle apparel, footwear and accessories, with global iconic brands such as The North FaceVans, Timberland, Wrangler, Lee and Nautica. Whilst achieving strong diversity across all VF brands, the common VF culture and approach to doing business provide a unique and powerful competitive advantage.

The collection will launch across stores in Asia from July 2017.