It’s been a busy couple of months for the Smiley brand appearing at the world’s top trade shows. Following on from successful trips to Bologna, Kazachok and more, Gamma Media recently represented the world’s happiest brand at one of Turkey’s leading licensing fairs, Istanbul Stationery Office 2016.
As well as back to back meetings, Smiley was at the forefront of Gamma’s booth catching the eyes of passersby with its iconic symbol for positivity and happiness. In addition to stationery, Smiley’s licensing categories span across food, FMCG, publishing, apparel and gifts, making it a versatile and ubiquitous brand that consumers can enjoy through a variety of products.
With Smileys and emoticons being in prime consumer demand right now, Smiley offer an exciting, unique approach to work with licensees; one that is adaptable, cutting-edge and industry-leading.
The most positive brand was met with the most positive feedback, and Smiley are excited for the subsequent developments already emerging from this stand-out exhibition.