Smiley’s retail presence in China continues to enjoy incredible growth, over the last 12 months the apparel and accessories teams have signed a number of high profile and prestigious DTR(Direct-to-Retail)’s, and the team are now delighted to announce the launch of a Smiley Happy Collection at Metersbonwe.

Metersbonwe is one of China’s leading casualwear apparel company with around 3000 stores in China and the retail chain has added Smiley branded clothing to their extensive product offering of apparel for men and women. The new collection will promote positivity and inspire customers to wear their apparel with a smile.

 

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