Smiley has teamed up with Atlantic Records and Paramore for the release of the music video for the band’s new single ‘Fake Happy’ from their fifth album, After Laughter.
The ‘Fake Happy’ video was directed by the band’s drummer Zac Farro and features vocalist Hayley Williams dancing her way through the streets of New York, surrounded by a sea of bright yellow upside-down Smiley faces.
“The Fake Happy video was a very special video for me,” says Farro. “This is the first time I’ve directed a music video on film. It was shot on 35mm. Also the first time working with my talented friend and Director of Photography, Josh Goleman. Everyone involved was amazing. I’m super stoked for people to see this music video. I feel it’s subtle and charming and suits the song perfectly.”
As Smiley continues to build on its strong links to music, this is the brands second major promotional partnership in 2017 with a major music artist, following on from Smiley’s work earlier in the year with Warner Music (UK) on the release of Ed Sheeran’s best-selling third album Divide ÷. Music continues to be a key part of Smiley’s marketing strategy as it continues to underpin its heritage and strong links to music, whilst working with the world’s leading artists and record labels.