Smiley’s longstanding association with the music scene dates back to the 1970’s, when the brand was adopted as an icon for the peace and love movement. It is therefore no surprise every club promoter in the world over wants to partner with Smiley on their dance music events, as the world’s clubbiest brand continues to build on its strong relationship with dance music.

For 2016 Smiley teamed up with the world-famous superclub Sankeys, renowned for its dance music heritage and world class line up of DJ talent and established global music icons, to create exciting events based promotions throughout summer’16.

This new partnership was born out of Sankeys launching their new club night Dance 88/89, which pays homage to the golden-era of 80s and 90s dance music born out of the London party seen.
The collaboration has seen Smiley at the heart of the clubs famous events and feature heavily throughout the clubs production activations throughout its global venues. Throughout the summer, the Sankey’s team were armed with Smiley flags, stickers and a variety of promotional materials to spread a message of peace love and happiness to the party goers throughout Ibiza.
Ibiza has been the centre of house and dance music for decades, attracting ravers from all over the world. It’s no wonder that Smiley and Ibiza, both eternally going hand in hand with dance music and positive vibes, would be a key collaboration for this summer’s party season.