As the awards season enters into full flow for 2017, Smiley are delighted to announce and honor their partners who have made an outstanding contribution over the last 12 months to the licensing industry. Held annually, the awards celebrate the best performing, most innovative and longest lasting partners across Smiley’s range of product categories.

This provides Smiley a great opportunity to recognise the creative, fun, cool and positive products that its amazing licensees produce to make the brand what it is today. Smiley’s partners do an amazing job co-creating with retailers, designers and marketing partners around the world to showcase the brands lifestyle vision. Most importantly the awards allow Smiley to celebrate how its partners continue to make the world a happier place.

2016 was a record year of sales for the business, with turnover up 26% to $265 million and more than 24 million products sold all over the world by our 278 licensees globally. The happy news kept coming in 2017 where Smiley was awarded Best Licensed Lifestyle Brand 2017 and this is because of the incredible efforts of Smiley’s partners.


Best Fashion Licensee – Sicem International

Gifts Partner of the Year – Nici GMBH

Best Adult Home Décor Creativity – Butlers GMBH

Best Kids Home Décor Creativity – Zak Designs Europe AG

Best Kids Apparel Retailer – Orchestra

Best Fashion Retailer – Zara

Publisher of The Year – Dragon d’Or

Best Food Innovation – Intersnack

Outstanding Sales Achievement – BSB Obpacher

Agent of the Year – Gamma Medya Iletism

Smiley Ambassador of the Year – Anya Hindmarch