Smiley is taking sleepwear to the next level for its licensees. For its partnership with Caprice, loungewear sets get creative with illustrative slogans and details, like lists that cross off daily activities, helping kids plan their way through fun. Expressive SmileyWorld emojis add an element of cute. The collection sold in Kmart, Australia’s Big W and launched between January and April, as part of their AW18 collection. Caprice continues to succeed with its Smiley collection, nearly tripling Q1 results compared to last year.

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