Smiley was delighted to be one of the headline licensing brands at tonight’s licensing awards held during the Hong Kong Licensing Show
After a year of spreading happiness throughout the region, Smiley received official recognition for all of it’s hard work in the industry by receiving awards as:
Best Licensing Agent Awarded by Asia Licensing Awards to SMG Holdings Co. Limited for its work as a licensing agent for the brand in Korea.
This partnership has seen Smiley open many prestigious licensing and DTR partnerships in Korea in the last 12 months.
Whilst Smiley also won Best Licensee – Silver Award presented by Hong Kong Licensing Awards for its work with Okamoto Industries (H.K.) Ltd. who have fused the unique smiley identity for spreading happiness and positivity throughout HK where they have staged various events and marketing campaigns along with celebrity endorsement campaign featuring Jacqueline Chong (莊思敏) for this unique condom brand. This partnership has received amazing retail partnership in some oh Hong Kong’s leading stores including Circle K, Mannings, Watsons, Wellcome, ParknShop, and 7-11.