SmileyWorld enjoyed an exciting first day at MDD Expo 2016, as the world’s happiest brand unveiled its exciting new contemporary stand design and debuted a brand new retail food concept: Smiley Kitchen.
SmileyWorld is continuing its expansion into the FMCG market in 2016, off the back of a successful year championing Smiley’s ‘Taste Happiness’ concept.
The Smiley Kitchen concept showcases a health + happiness collection that ranges from freshly made flavoured juices and salads featuring the iconic and colourful smileys, to organic pasta and energy-boosting foods providing healthy and mouth-watering ways to fuel your day.
The venture is built around the belief that food should not only taste good, but also do you good! Exploring the concept that feeding your feelings and listening to your body will help make you a happier and more well-balanced person, Smiley Kitchen aims to bring a whole new level of happiness to mealtime. With a unique and innovative colour-coding system based around your emotions and featuring SmileyWorld icons that will help consumers identify which foods will help them achieve balance across their moods. The range will be made up of only natural and organic products that are naturally full of flavour and goodness, and feature locally sourced products with seasonal ingredients from ethical sources.
With much more of the same expected tomorrow, stay tuned for more exciting news or visit the SmileyWorld booth at D13 Hall 3 Porte de Versailles, Paris, to see the entire range and talk about partnership opportunities.