As The Smiley Company continues to announce exciting new partnerships to mark the 20th anniversary since CEO Nicolas Loufrani, created the world’s first digital smileys, it is delighted to announce a new collaboration with leading German retail chain REWE, who have over 3,000 stores in Germany.

This exciting partnership sees Smiley expanding its presence in the German market with an exclusive line of kitchenware and a catalogue promotion, which launched this week.

Rewe have created a signature SmileyWorld collection consisting of; biscuit tins, thermos flasks, plates, mugs, egg cups, trays and even a spatula in a classic monochrome stripe that features expressive Smiley icons and positive messaging.

The catalogue promotion also uses Smiley to promote a range of electrical equipment from Rewe under a ‘Happy Breakfast’ theme, whilst the whole activation includes Smiley’s exclusive new 20th anniversary branding.

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