SmileyWorld has just launched an exciting and edgy new streetwear collection with retailer, CROPP that takes reference from the brands ethos to ‘express yourself’ through a fashion forward street culture inspired collection, which fuses iconic emoticon inspired graphics for those with a unique and individual sense of style style for urban streetwear. 

This vibrant apparel collection includes stylish grey hoodies using unique SmileyWorld graphics, black tracksuit bottoms with highlight colour pops to to brighten the look, emoticon inspired t-shirts in sophisticated black and greys for the savvy streetwear hipster, whilst all over prints have been used to keep t-shirts and back packs bang on trend for this season. 

CROPP, the younger brand of the LPP Group, was founded in 2004 and has more than 360 stores.