SmileyWord is super excited to announce the launch of an exclusive Spring Summer 2016 collection with L.A.P

This very cool collection oozes SmileyWorld’s unique design quality and creates a total lifestyle offering by fusing apparel, accessories and cosmetics. 

Here we have it modelled by, Sung-Kyung Lee, a leading Korean style icon and also being worn by uber K-pop group, Melody Day. 


The collection consists of a range of fun, stylish products such as popcorn inspired denim dungarees, and an on-trend beige trench coat with playful SmileyWorld emoticon badges as well as shoes, bags, and all-over patterns. This selection is just one of the amazing, creative and trend-inspired designs coming out of SmileyWorld HQ at the moment. 

The cosmetics range seen here is likewise as fun and imaginative, using emoticon eye shadows, winky powders and luscious lip glosses. 


This brand new collection boasts only the most selective distribution, recently launching in COEX Mall, the largest underground shopping center in Asia. 


The collection is available in store and online and you can see the full range here: