Topshop and SmileyWorld have created a TOP collaboration in its pyjamas and loungewear category. Decades on from creating the first ever graphic emoticons, SmileyWorld continues to expand its presence in the world’s most influential retailers with its clear emoticon iconography.

SmileyWorld’s recent launch with the champion of cutting-edge fashion trends, Topshop, delivers high quality, in-demand branded apparel for young adults.

SmileyWorld teamed with Somerbond to create a selection of cool, on-trend, emoticon-based pyjama sets earlier in the year and has now released this trendy loungewear set that perfectly reflects SmileyWorld’s brand ethos, ‘EXPRESS YOURSELF’ with playful patchwork icons.

Introducing the latest Topshop and SmileyWorld apparel!

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Every day, the Smiley studio identifies new key trends and develops its ever expanding emoticon dictionary. As well as catching the eye of innovative fashion retailer Topshop, SmileyWorld’s emoticon style guide has been a massive success across multiple product categories with high demand for emoticon inspired apparel. 

Product creativity and visual impact is absolutely key in everything Smiley does. The collection therefore oozes originality and is the perfect fit for the Topshop consumer. Everything Smiley creates forms part of the brand’s core DNA of spreading happiness and this fun, trendy collection does exactly that, using the emoticon language that has become so familiar and widely used.

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