Behold! SmileyWorld is now showing at Bologna Licensing Trade Fair, kicking off the trade show to a happy and smiley start. For those visiting Bologna Licensing Trade Fair, SmileyWorld is the only brand that will put a smile on people’s faces as much as the sunshine outside in the beautiful Bologna does. With products across a range of categories of FMCG, toys, stationery, apparel and delicious food, SmileyWorld are a perfect partner to spread happiness through thousands of items. 

The SmileyWorld stand at Bologna Licensing Trade Fair presents an extensive range of opportunities to partner with not only the world’s happiest brand, SmileyWorld, but also an exciting new opportunity. Just this week, The Smiley Company announced a partnership with Rubik’s. The Smiley Company has been appointed as the master licensee outside of puzzles for the Rubik’s brand, a one-of-a-kind, new venture that will see the two companies work collaboratively to shape a licensing programme to expand the iconic Rubik’s Cube concept into a new world of product categories, developing this business globally. Smiley Company will utilise its industry knowledge and networks to really leverage the Rubik’s brand and reinvent a global brand of the future.

Visit SmileyWorld at Bologna Licensing Trade Fair to discover the 3.2 million unit sales alone in apparel over the last 12 months as well as partnerships with retail’s biggest names, such as Topshop  Anya Hindmarch and 3,000-store strong global retailer, Orchestra. Over in FMCG, savour over the brand’s ‘Taste Happiness’ concept which has created a whole host of new opportunities across food categories. The Back To School category continues to deliver outstanding sell-out for market leading licensees Pelikan, Lannoo Publishing, Alpa, Franco Panini and NICI Gmbh. You can also flick through our publishing licensees, a category that continues to grow from strength to strength, delivering new titles and exciting formats including sticker books, journals and calendars.

Visit our stand at Bologna Licensing Trade Fair at SmileyWorld, Hall 31 Stand A27

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