SmileyWorld teamed up with EU Promotions to create a retail loyalty promotion for Coop Kiel in Germany built around this summer’s European Championships. Featuring collectable clip chips which were distributed in stores, with a collector album and Smiley Stickers, along with the chance to earn loyalty points and purchase Smiley plush footballs.  

This exciting campaign was supported by a print and online advertising, complete with video content, whilst millions of chip clips were collected throughout this promotion.

This promotion was really footietastic! 🙂


EU Promotions (Coop Kiel)