SmileyWorld continues to expand its noticeable presence into the publishing market, after a hugely successful partnership with French publisher, Dragon D’or. Driven by their great success with SmileyWorld, Dragon d’Or are developing two new series’ to add to their SmileyWorld collection: a range of illustrated novels for tweens called My Smiley Life and a range of self-help books called Smiley Attitude, written with emotions experts these are designed to help adults look on the Smiley side of life.

Dragon d’Or’s previous titles have included diaries, journals and calendars as well as SmileyWorld’s hugely successful sticker books for both kids and adults, which has become a global consumer trend. The global sticker trend has continued to be a dominant force, not just in the stationery market, but also on the fashion catwalks in 2015 and 2016.

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