Why not head over to stand E70 at Brand Licensing Europe 2016 for your last chance to see UK SpeedCubing champion Callum Hales-Jepp wow the crowds at Europe’s premier licensing show!
Matt Winton, marketing director at The Smiley Company caught up with Callum this morning as he solved the Cube blindfolded and we grabbed a little video of how he achieved this in 40 seconds flat.

 

It’s been an exciting few days for Rubik’s new brand extension at BLE, as the eyes of the licensing industry were fixed firmly on this exciting new licensing opportunity!