Smiley continues to be the brand of choice for some of the biggest names in music and entertainment globally. Whilst we would love to put this down to some very intricate product placement strategy, we can’t really take credit for that, instead it is down to the fact that people just love wearing Smiley and obviously a bit of good luck.

Ricky Wilson, lead singer of Kaiser Chiefs and all round entertainer and good bloke, is the latest uber celeb to chose Smiley. Recently photographed sporting the world’s happiest brand for the bands promo photoshoot for their new album. So this super cool image of Ricky sporting his Smiley keeps cropping up in some of the UK’s leading print and online publications including the likes of Metro and Shortlist.

There’s definitely a hole in his soul for Smiley. 🙂

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Photo credit @MetroUk

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