With over 10 key licensees showcasing their latest Smiley collections at Maison & Objet last week it was clear Smiley had a significantly strong presence throughout the Paris tradeshow, one of the world’s leading French trade fairs for interior design.
The Smiley team were delighted to see an assortment of licensee stands showcasing some show-stopping collaborations. The tradeshow was full of innovation and talent across all product categories.
The lifestyle show brings together a 360-degree product offering. Maison & Objet Paris now offers a clearer perspective of three main areas: MAISON and its wide range of interior decoration; OBJET, the show’s concept store, ideal for retailers and finally LUXURY, DESIGN & INTERIOR DECORATION and its unique itinerary.
Some of the highlight collections at the show included an exclusive range of products from Easy Peasy, showcasing beautifully crafted leather shoes and bags with on-trend metallic Smiley detailing.
Smiley also took centre stage at the Incidence stand, displaying a selection of products using bright playful Smiley graphics and Zak Designs displayed a strong Smiley collection of fun kitchenware including emoticon egg cups and modern glass drinking jars.
Being at the forefront of the emoticon and happiness trends as well as Smiley’s global brand presence, it would seem there really has never been a better time to partner with one of the world’s most iconic brands.
Take a look at some of the exclusive images taken from the event!