Launched as an in-store popup at Carrefour Mons in Belgium, the new Smiley Candy Store pulls together the best and brightest of Smiley’s licensees from the snack world.
The candy station contains a delicious range of Smiley sweets from Trendy Foods, Lutti, and Zaini, but if you prefer something more savoury there’s beautiful biscuits from L’Abbaye and Hellema, as well as a collection of tasty Smiley crisps from Intersnack. There’s even fridges stocked with our sumptuous Smiley fruity drinks from L’Abeille if you need something to wash that all down!
We have even arranged a Fidely Box in the store, where Smiley fans can register their mobile phone number to receive discounts on their purchases, so you can enjoy some guilt-free impulse buys!
This exciting concept store is planned to run into 2019, so you have plenty of time to plan a visit to the happiest little sweet shop in Europe; don’t forget to send your in-store pics to us on Instagram and Twitter!