The Smiley Company is once again on the trade show tour, presenting the happiest licensed products in the whole of the licensing world at Kazachok Licensing Forum. It is also proud to unveil an exclusive, unique and new partnership with the iconic Rubik’s brand.
Having been appointed as the master licensee outside of puzzles for the Rubik’s brand, The Smiley company will present a whole host of opportunities to expand the iconic Rubik’s Cube concept into a new world of product categories, developing this business globally.
SmileyWorld will also be showcasing the amazing opportunities to partner with the one and only smiley originators across multiple growth categories, such as FMCG, toys, stationery, apparel and publishing, joining its 230 other licensees.
Nicolas Loufrani, the creative mastermind behind licensing’s happiest business, also presented his strategic vision for 2016 / 17, showcasing the brand’s successes in France during a keynote presentation on Wednesday 6th April.