Smiley Charity

For over forty years, Smiley, one of the world’s most recognisable icons has been championing the spread of happiness and positivity throughout the world. Synonymous with joy and happiness, Smiley is also at the centre of a not-for-profit organisation that is dedicated to “making the world a happier place.” The SmileyWorld Association was created in 2005, before becoming Smiley Fund in 2015, by the Smiley Company in association with the group SOS ( Together, they work actively against all forms of social isolation and with the main goal of promoting solidarity all over the world by helping those in need. The Smiley Fund is involved in education, social integration, housing, health care, sustainable development, fair trade and international solidarity..

Our project

Up campus


In April 2014, Smiley co-founded with group SOS, a project called Up Campus which is a social network "for the social innovators and those wanting to affect positive change in society today", enabling individuals to act in its scale to "invent the world of tomorrow”. The goal: unite those wanting to commit to proposing and developing solutions and identifying socially innovative initiatives.

The network has 10,000 members in France and now wants to grow internationally, with no less than 400 projects were presented the first year. 15 have already received support from Up Campus for their innovative proposals such as, Sharevoisins, who surfed on the trends of the collaborative economy by offering a platform for sharing objects between neighbours, WedoGood, a platform for investing in social enterprise which tripled its activity since it received support from Up Campus, or even UpCycly, which manufactures furniture for individuals from recycled materials.

Beyond its assistance in developing the social network and providing financial support for projects within the platform, Smiley is playing a key part in developing UP Campus internationally. With a social media following of over 4.2 million people worldwide and 97% brand recognition throughout the world, and as champions of the happiness revolution Smiley will lead a call to action « to create a strong social impact by spreading happiness » at the end of the year in France, and then at the beginning of 2016 in a different country every 6 months.

Smiley and Up Campus invite social entrepreneurs from all over the world to visit and participate in this unique opportunity to make the world a better place.

Smiley & up campus


fair trade


Smiley’s Fair Trade project consists of a 100% non-profit product range supporting local third world communities of producers, and sold in French-based retail store Altermundi, as well as hundreds of other stores. Supported by Groupe SOS and managed by Friends International in association with La compagnie du commerce equitable (LCCE), the program was set up 7 years ago in order to work with small groups of artists and craftsmen in third world countries. Above all, Smiley’s Fair Trade imitative encourages and promotes fair practices at the same times as creating stylish, modern and desirable products that are not usually associated to fair-trade product ranges. Each Smiley Fair-trade product has its own unique story and cause which it supports.

What is Fair Trade?

Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of marginalized producers and workers. Fair Trade is more than just trading: it proves that greater justice in world trade is possible. It highlights the need for change in the rules and practice of conventional trade and shows how a successful business can also put people first.

burkina faso

SWA supports the projects of the worthy Lukare Association. Based in Ouagadougou, the association spreads African culture through art expression of young Burkinabe. Artists of Lukare create furniture, decoration pieces and artworks. The association also runs a young artist project to help nurture artistic talent within the region. It is an example of how, under the right conditions and support, traditional and creative art and design can prosper.




Columbia is a country which has faced many challenges over the years. It is why Fair Trade practises and charitable promotion is so important to the development and success of locals. The SmileyWorld Association supports a number of unique projects in Columbia, including "La Chamba", which produces cooking pots and ornaments made from natural resources. "The Pottery", a workshop producing potteries and ceramics in the Andes. The "Sapia" project, a handicraft company specialized in jewellery made of tagua (palm seed) and orange peels. With such imaginative resourcefulness, we are proud to be able to support these initiatives.


SWA supports Atulos workshop in the mountains of Honduras. Helped by charitable contributions the Ambos Foundation creates and manufactures furniture and decorative ceramic pieces in metal, wood and natural fibers. Sales of these products help to educate and feed poor children and taking care of elder people in Honduras.


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