Corporate History

On Saturday 1 January 1972, Franklin Loufrani wanted to spread a little happiness in a time when bad news seemed to prevail. On that New Year’s Day, French newspaper France Soir printed the now iconic smiley logo to highlight good news stories. Before long, the promotion gained traction and an icon and brand was born. The Smiley Company is today one of the TOP100 licensing Companies in the world, with over 260 licensees globally generating annual turnover at retail in excess of $265 million and selling more than 23 million products year round. The Smiley trademark is registered in over 100 countries and in more than 13 product categories and according to a recent Toluna survey has 97% recognition across the world as a symbol of positivity.

Founders

Find out more about Franklin and Nicolas Loufrani and how they turned a simple campaign to promote happiness in newspapers into a $265 million a year business.

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President

Franklin Loufrani

Having spent over 5 decades in senior positions in the licensing industry, Franklin was responsible for launching licensing programs for: Babar The Elephant, Batman, Scooby Doo & Superman. In 1972 Loufrani became the first person to legally trademark the Smiley face & is today President of The Smiley Company.

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CEO

Nicolas Loufrani

The creative force behind The Smiley Company, Nicolas gained global recognition for creating the world’s first graphic emoticons. With over 20 years experience in the fashion and licensing industries, he has overseen the transformation of Smiley into the most complete lifestyle brand in the licensing industry today.

Smiley infographic

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Smiley the total lifestyle brand

Watch the video about Smiley brand


Smiley studio

At Smiley product creativity is absolutely key to everything we do. Our London based design studio analyses trends and develops style guides that focus on innovation, creativity and a unique approach to every single product we create to showcase our design visions of the brand, whilst ensuring everything we do reflects the brands DNA and is based on its philosophy and values.

the smiley studio

we create trends

Design Visions

View our marketing materials

Find out more about the brand and variety of collaborations of Smiley today

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Brand Book

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Brand Architecture

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Brand Collaborations

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Retail Collaborations

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Advertising & Promotions

A guide to smiley collections

Find out more about the variety of collections that make Smiley what it is today - licensing’s most complete and total lifestyle brand.

Smiley

SmileyWorld

London

Couture

Happy Collection

Happy Decor

Happy Sports

Tribes

Baby

Girl

Junior

Corporate News

Catch up on the latest trade news stories from Smiley.


SMILEY CELEBRATES 45 YEAR ANNIVERSARY!

SMILES ALL ROUND AT ANYA HINDMARCH’S NEW FLAGSHIP STORE!

MOSCHINO @ MILAN FASHION WEEK 2016

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