The Smiley Studio

At Smiley product creativity is absolutely key to everything we do. Our London based design studio analyses trends and develops style guides that focus on innovation, creativity and a unique approach to every single product we create to showcase our design visions of the brand, whilst ensuring everything we do reflects the brands DNA and is based on its philosophy and values.


These philosophies and brand values underpin every product created in the Smiley Design Studio. By taking a completely unique strategy and approach, Smiley can always ensure innovation, creativity and an unparalleled approach to every product, whether that’s apparel, décor, food, gifts or toys.

Product creativity and visual impact is absolutely key in everything Smiley does and because of this Smiley has made significant investments into design studio, by in recruiting the best people in the industry and making available to them the most cutting edge design equipment available. This way Smiley studio extends unrivalled design support to all of its partners across a multitude of categories and industries in order to create truly interesting, innovative and inspirational products.


With specialist brand teams coming from licensee-specific industries and who understand the needs of each and every licensee. Smiley Studio works directly with licensees, retailers and business development teams to manage the approval process of all products and ensure that Smiley’s DNA is maintained across all products right from design, through to POS and marketing.

Finally Smiley goes that extra mile to lend support to partners by offering unrivalled marketing assistance, from creating advertising campaigns, designs for POS and packaging, as well as helping to create exciting exhibition stands for trade shows and eye-catching window displays.




Smiley Studio utilises videography, photography, content seeding, competitions and tailored social media campaigns to suit individual partner needs, delivering real ROI and creating engaging and bespoke content for their products, which consistently sees millions of impressions and thousands of click throughs directly to their consumer touchpoint.

This creative approach to digital enables Smiley to go the extra mile for partners with both B2B and B2C eye-catching assets.