• Smiley has been a music icon for over four decades. Ever present on the sleeves of the most seminal albums, at festivals, in nightclubs, and influencing the fashions created by multiple musical genres. For this reason Smiley and music will be intrinsically linked forever!

    • Smiley enters rock history

      In the 1970's Smiley begins its long standing association with music. Smiley features on the artwork of the Windsor Free Festival in 1972. In 1977 Smiley appears on the original record cover of iconic single Psycho Killer by legendary rock and roll band the Talking Heads.

    • Smiley icon of Acid House

      Smiley is adopted as an icon of the acid house movement by DJ’s and clubbers worldwide. Acid House is named after the bass sound produced by the Roland TB-303 electronic synthesizer-sequencer as dance music explodes to the forefront of popular culture. In 1988 Smiley appears on the cover of Bomb the Bass’s global chart topping single Beat Dis.

    • Smiley symbol of Grunge

      A new sound sweeps out of Seattle in the USA and explodes onto the world stage. Nirvana, who would become one of the most famous bands of all time, choose to use a Smiley on their most famous merchandise. As a result of this Smiley becomes closely associated with the fashion and style of the grunge era.

    • Smiley at festival forefront

      After 30 years at the forefront of music culture, Smiley is a hero brand at music festivals and a major influencer on festival fashions. Smiley remains an icon of global club culture and a key component of clubber fashion. Smiley features on the album artwork of Blink 182’s iconic self-titled album and in Gnarls Barkley's song Smiley Faces.

    • Smiley happiness movement

      The happiness revolution kicks into full swing as Pharrell Williams releases Happy, which sells 13.9 million units worldwide. Katy Perry wears bespoke Smiley outfit on her ‘Prismatic’ world tour and some of the world’s biggest DJ’s and musicians are pictured out in Smiley including; Miley Cyrus, Rita Ora, Skrillex and Nicki Minaj highlighting the emotional connection musicians have to Smiley.


    Since the 1980s, the biggest and most influential names in Electronic Dance Music culture have been wearing Smiley. Almost three decades on from when this Electronic Music scene burst onto the world stage, the biggest names in music are still regularly spotted out and about wearing Smiley.


    Steve Aoki


    Seth Troxler


    House of South Brothers