THE HISTORY OF SMILEY & MUSIC
Smiley has been a music icon of over 4 decades. Ever present on the sleeves of the most seminal albums, at festivals, in nightclubs, and influencing the fashions created by multiple musical genres. For this reason Smiley and music will be intrinsically linked forever!
Rock & Roll
Smiley begins its long standing association with music, featuring on the artwork of the Windsor Free Festival in 1972 and also appearing on the original record cover of iconic single Psycho Killer by legendary rock and roll band Talking Heads.
Smiley is adopted as an icon of the acid house movement by DJ’s and clubbers worldwide, as dance music explodes to the forefront of popular culture. Acid house was named after the bass sound produced by the Roland TB-303 electronic synthesizer-sequencer. Smiley appears on the original record cover of Bomb the Bass’s global chart topping single Beat Dis in 1988.
A new sound sweeps out of Seattle in the USA and explodes onto the world stage. Nirvana would become one of the most famous bands of all time and they chose to use a Smiley on the bands most famous bit of merchandise. As a result of this Smiley became a brand closely associated to the fashion and style of the grunge era.
Festivals & Ibiza
After 30 years at the forefront of music culture, Smiley is a hero brand at music festivals and a major influencer on festival fashions. Smiley also remains an icon of global club culture and a key component on the fashion of clubbers. Smiley also features on the album artwork of Blink 182’s iconic album Blink 182 and Gnarls Barkley Smiley Faces.
The happy years
The happiness revolution kicks into full swing as Pharrell Williams releases Happy, which sells 13.9 million units worldwide. Katy Perry wears bespoke Smiley outfit on her ‘Prismatic’ world tour and some of the world’s biggest DJ’s and musicians are pictured out in Smiley including; Miley Cyrus, Rita Ora, Skrillex and Nicki Minaj – which highlights the emotional connection musicians have to Smiley.
Since the 1980s, the biggest and most influential names in Electronic Dance Music culture have been wearing Smiley. Almost three decades on from when this Electronic Music scene burst onto the world stage, the biggest names in music are still regularly spotted out and about wearing Smiley.