We Create Trends

For over four decades Smiley has been at the forefront of emerging trends, constantly creating new trends and innovating existing trends to ensure our products maintain their cutting-edge appeal. In collaboration with our partners we develop a unique strategy and approach that ensures every product whether it's apparel, décor, food, gifts or toys stands out from the crowd. Take a look below at some of the trends which Smiley has driven forward.

For more Smiley inspiration check out our Design Visions gallery.

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TROPICALIA
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FOLKLORIC
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FOLKLORIC
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FOLKLORIC
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FOLKLORIC
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FOLKLORIC
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FOLKLORIC
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FOLKLORIC
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FOLKLORIC
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FOLKLORIC
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FOLKLORIC
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FOLKLORIC
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FOLKLORIC
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FOLKLORIC
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NEW ROMANTICS
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NEW ROMANTICS
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NEW ROMANTICS
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ISLAND LIFE
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ISLAND LIFE
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ISLAND LIFE
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ROMANTIC FANTASY
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ISLAND LIFE
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ISLAND LIFE
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ROMANTIC FANTASY
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ROMANTIC FANTASY
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ROMANTIC FANTASY
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NEON NIGHTS
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NEON NIGHTS
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NEON NIGHTS
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NEON NIGHTS
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NEON NIGHTS
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NEON NIGHTS
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ART
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FLAGS
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FLAGS
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Flags
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TROPICAL GROOVE
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TROPICAL GROOVE
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Culture Clash
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FESTIVAL
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FESTIVAL
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FESTIVAL
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TROPICAL GROOVE
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HANDS UP
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Flags
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ORIGINAL
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ORIGINAL
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ORIGINAL
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ACTIVE
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ACTIVE
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ACTIVE
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ACTIVE
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ACTIVE
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ACTIVE
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ACTIVE
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ROCK
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ACTIVE
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ROCK
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ROCK
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EMOTICON
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ROCK
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ROCK
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EMOTICON
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EMOTICON
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EMOTICON
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EMOTICON
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EMOTICON
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EMOTICON
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KAWAII
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KAWAII
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KAWAII
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URBAN
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URBAN
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VARSTIY
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VARSITY
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STREET WARRIORS
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STREET WARRIORS
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STREET WARRIORS
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DECOR
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DECOR
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DECOR
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DECOR
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DECOR
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DECOR
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DECOR
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ORGANIC
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ORGANIC
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FOOD
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FOOD
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FOOD
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FOOD
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BACK TO SCHOOL
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BACK TO SCHOOL
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BACK TO SCHOOL
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BACK TO SCHOOL
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CAVEMAN
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CAVEMAN
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BACK TO SCHOOL
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PUBLISHING
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PUBLISHING
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PUBLISHING
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GAME
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TOYS
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TOYS
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PUZZLE
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PUZZLE
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BEAUTY
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BEAUTY
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COOL SCIENCE
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MOTORSPORT
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MOTORSPORT
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GAMER
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GAMER
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FOLK TALES
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FOLK TALES
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FUN POP
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FUN POP
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RAINBOW TECH
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RAINBOW TECH
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RAINBOW TECH
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MINI ROCKA
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MINI ROCKA
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HAPPY LIFE
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LITTLE ANIMALS
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LITTLE ANIMALS
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EMOTI BABY
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NAUTICAL BABY
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LITTLE ANIMALS
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NAUTICAL BABY
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NAUTICAL BABY
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SECRET GARDEN
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SECRET GARDEN
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