We Create Trends
For over four decades Smiley has been at the forefront of emerging trends, constantly creating new trends and innovating existing trends to ensure our products maintain their cutting-edge appeal. In collaboration with our partners we develop a unique strategy and approach that ensures every product whether it's apparel, décor, food, gifts or toys stands out from the crowd. Take a look below at some of the trends which Smiley has driven forward.
For more Smiley inspiration check out our Design Visions gallery.