While many of us may be too young to remember the Second Summer of Love, its 30-year anniversary is a reason to reminisce on everything this youth revolution stood for.
To celebrate, Gucci and Frieze created a short film starring friends on a night out, featuring Smiley. The backdrop is London, driving around looking for the ultimate experience. The four friends’ bond over the anticipation and dead-ends, a reminder that so much of our youth is categorised by the feeling of FOMO (fear of missing out). Only when we emerge out the other side, do we realise that all of these moments were about creating memories, smiling, falling in love, feeling part of something.
The film captures that intoxicating feeling of youth, of finding your people and identity, hearing new music, like you’ve discovered an incredible secret, experiencing crazy life-changing moments for the first time.
The anniversary of the Second Summer of Love is a reminder that life’s too serious to take seriously. Our Smiley endures as the feelgood icon of youth culture, the party starter, daring us to challenge the status quo and experience the world of possibilities out there.
Click here to check it out.