Smiley and Pretty Greens ‘Summer of Love’
The iconic Smiley face has been a huge part of music culture for over 50 years. Linked to festivals, artists and DJ’s, Smiley has become a world renowned icon in the industry.
Smileys influence on the history of the music industry was what inspired the collection. Launching in time for the festival season the collection celebrates fun, freedom and imagination. This collaboration is a must have for festival season!
The 30 piece collection is made up of unisex staples from t-shirt’s, sweatshirts, polo shirts and shirts to shorts, jackets and parkas. Psychedelic lava and smoke all over prints are featured on a lot of the collection, including the cape and backpacks. The printed hats are an iconic piece from the collection, it’s 2019, bucket hats are back and we are loving it.
The marble pattern featured on various pieces in the collection consists of a bright 80’s colours and a hidden warped original Smiley face. So if you’re looking for something psychedelic to add to your wardrobe these are definitely for you. If you’re looking for something a little tamer, the staples of the collection are adorned by the embroidered iconic Smiley
According to Pretty green ‘These vibrant visions were dreamt up in the small hours of a sleep-deprived morning. The soul of the collection was influenced by the oil lamp projections that used to be projected over psychedelic bands during music festivals in the 1960s; blending with the soundwaves to create hallucinogenic experiences for those watching.’
In Manchester the Pretty Green flagship store hosted #PrettyGreenLive - a series of music events featuring up and coming DJs and musicians. This included, DJ Graeme Park, an iconic pioneer of British house music and a big fan of the collaboration!
So if you’re looking to relive the second summer of love, this collection is perfect for you. The pieces are embracing the inclusive trend, with men and women both sporting the pieces on and offline already.
To see the collection in all its glory, check out the campaign video here for the #PrettyGreenXSmilley collaboration and live out the festival season vicariously!
The collection is now available to purchase from Pretty Green in store and online here.