We are more than an icon, brand and lifestyle. We are a spirit and philosophy, a reminder of how powerful a smile can be. Born in 1972, Smiley’s simple message of ‘Take Time To Smile’ is still relevant as ever, 50 years on.
Smiley is a universal counter-culture icon.
Our unique message of positivity has influenced people around the world. Reinvented and redefined by each generation of activists, artists and creators, we continue to thrive and influence future generations.
The iconic image of counter-culture for nearly five decades, Smiley has been ever-present on the sleeves of landmark music albums. Seen at festivals, embraced as the symbol of DJ culture and worn by the trendsetters, we have influenced multiple musical genres.
Franklin Loufrani creates the Smiley trademark.
‘Take Time to Smile’ campaign first published in France Soir, De Telegraaf, Blick, Lavanguardia to spread positive news.
Second Summer of Love defines major evolution of global youth culture.
Nicolas Loufrani creates and copyrights the world’s first graphical emoticons.
The Smiley Dictionary is published as a book for the first time.
The official Smiley dictionary becomes better known as 'SmileyWorld'.
Smiley is seen by 1 Billion people as it's featured in The London Olympics 2012 opening ceremony.
Loved by celebrities, Smiley continues to enjoy record sales and growth.
Smiley wins the best lifestyle licensing brand award.
