The History of Smiley

For over 40 years Smiley has shaped the way we share happiness and express ourselves through iconic and creative products found all over the world. Smiley is a truly unlimited brand, evergreen and unique in that it has influenced musical generations, social movements, popular culture and the pursuits of happiness. Over four decades on, Smiley has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, reminding people just how powerful a smile can be. Take a look at the history of Smiley timeline below.

  • Smiley history 2500 BC

    First Happy Face discovered

    The first record of a Happy Face is found in Nîmes, France. This earliest recorded Happy Face was found on a stone in a cave and dates back to the Neolithic era, circa 2500 BC. The perfectly round stone is a pictograph showing two rounded eyes and an arched mouth - representing a smile.

  • Smiley Lili film poster

    Happy Faces on film poster

    Happy Faces feature on the poster artwork for the award winning film Lili. This heartwarming story of a touchingly naïve French girl's relationship with a carnival puppeteer won an academy award and was also entered into the 1953 Cannes Film Festival.

  • Smiley mick jagger

    Early Happy Face promotions

    A Happy Face sweatshirt is worn by iconic rock star Mick Jagger in 1964 as part of a promotion on the New York based WMCA Radio Station which launched during the 1960's. In 1963, the State Mutual Life Insurance Company of Worcester Massachusetts, also uses The Smile badge as a part of a promotional campaign.

  • Smiley french press

    Smiley is born!

    On Saturday, January 1st 1972 Smiley is born when French newspaper France Soir prints journalist Franklin Loufrani’s happiness promotion. In the promotion the Smiley logo is used to highlight good news stories. Loufrani soon trademarks Smiley and starts a brand that produces a range of Smiley merchandise and licenses the Smiley for promotional use.

  • Smiley electro music

    Smiley becomes music icon

    In the 1980's Smiley becomes an icon of electronic dance music and permanently establishes its identity in 'Pop' culture. The Smiley brand quickly begins to be globally recognised as the universal symbol of the electronic dance music culture that would continue to grow over the coming decades.

  • Smiley emoticons dictionary

    Emoticons are born!

    In 1997, Nicolas Loufrani starts to create icons based on Smiley to replace the popular 'text emoticons' made solely of punctuation marks. From these world’s first graphical emoticons and 3D Smileys Loufrani publishes an online dictionary of emoticons translated against the pre-existing emoticons made of punctuation marks.

  • Smiley watchmen movie

    Smiley a household name

    Smiley achieves 97% recognition as a symbol for positivity and happiness across the world, influencing fashion and music trends globally. In the 2000's Smiley gains huge exposure through its new Millennium campaign and placement in the cult DC Comics movie Watchmen.

  • Smiley 2012 Olympics

    Smiley a global phenomena

    The happiness revolution becomes a major phenomena in music, entertainment, fashion & advertising. Billions of emoticons are sent everyday and Smiley grows 4.2 million fans on social media. Smiley collaborates with the world’s most influential fashion designers and Smiley features in London 2012 Olympics opening ceremony.

emoticons

Welcome to the directory of Smiley emoticons. As you can see, we have loads of great emoticons to choose from. You’ll find an incredible selection of familiar Smiley faces, as well as thousands of Smileys you might never have seen before that are all available to you for FREE. Now you can easily express yourself chinesetouk to your friends when you are happy, sad, in love, grumpy (or experiencing just about any emotion) and share it on Facebook, Instagram, via email, or any instant messaging app. Just choose the emoticon that best suits your mood and either drag and drop them onto your desktop, or save them onto your phone to send!


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Download free emoticons

emoticons

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Download wallpapers

wallpapers

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Smiley emoticon masterclass

Smiley Masterclass

Shop

Shop men

men

Shop women

women

Shop kids

kids

Shop home decor

home decor

Shop accessories

accessories

Shop gifts

gifts

Music

Learn more about the last four decades of Smiley’s iconic relationship with music and the variety of influential and cutting edge music genres associated with Smiley. This is a place to come and enjoy some of the amazing content that continues to keep the brand at the forefront of all these music scenes and sub-cultures.


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Smiley & music

our music history

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Smiley DJs

DJs

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Listen to Smiley music

playlists

Happiness

Spread some happiness and positivity into your day and enjoy a wide variety of fun, inspirational and uplifting content that you can share with friends or simply use to help motivate you into a happy mindset. After all, our job is to make you smile.


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Read Happy News stories

happy news

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Get the happiest icons

happy icons

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How happy are you?

happiness test


Blog

Read the latest news stories from the Smiley blog.

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SMILEY SHOWCASES EGG-MOJI AT NEW YORK TOY FAIR
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SMILEY AND VITTEL® TEAM UP TO LAUNCH 130 MILLION BOTTLES ACROSS EUROPE
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SMILEY INTRODUCES ORIGINALS – A NEW UPSCALE KIDS LINE
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